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Power Behind Video

by Jill Bray, Multimedia Strategist / 09-04-2013

Let's face it, your potential customers can only read so much about what your company's products and services are. More than anything, they want to see it! You need to show it to them in a way you may not have imagined before, while distancing yourself from your competition.

How many times have we seen or heard commercials on TV or radio, and made a decision to use products and services based on those ads? Multi-media's ability to influence our buying decisions has forever altered the business landscape.

Did you know that 90% of information transmitted to the brain is visual? And visuals are processed 60 thousand times faster in the brain than text! (Source: 3M Corporation and Zabisco) One of the worst mistakes you can make when marketing your business is cluttering your website, social media platforms, and advertisements with an array of words that your readers will either pass over completely, or take no action from any information they did learn.

Viewers spend 100% more time on pages with videos on them. (Source: marketingSherpa) When you get someone to visit your website, you want them to stay there as long as possible to retain as much information as possible. Including video on your site will do just that.

No matter the size or service of your company, every business has a story to tell. It's a story of how you began, how you've grown, how you run, and why your product or service is a valued asset to another business or customer.

Keystone BioFuels inquired to create an Impak Video to help secure a $2 million grant. Because of the information they portrayed and the importance they brought forward of their services, that grant was rewarded to them. This particular keystone BioFuels video is a compilation of numerous events, shoots, and mediums, all shot and edited from start to finish in house at Triscari. You can find more examples of past Impak Videos by clicking here.

Break through the clutter of wordy advertisements and mundane informational websites and strike your targeted audience with visual information and emotion with an Impak Video. Be one above the rest.

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