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Brand Evolving

by Jill Bray, Multimedia Strategist / 01-08-2014

We live in an ever-changing world. Everyone's needs and wants change on a daily basis. It's a known fact. But what is your business or organization doing about it? Are you providing your customers or members with what they have evolved into needing and wanting? If not, you'll be fighting an uphill battle that will waste your time and money. That is why here at Triscari, we are evolving to meet our client's needs. Our services continue to multiply and develop to help you better succeed in this on-going struggle in the current economy.

Forty years ago, our company started in a garage. It was powered by one man, but that man had a dream, and from that dream Triscari Enterprises was born. Through years of brand evolution, the company name has changed to better reflect what we do and who we are. With the Triscari name now well-known, we are announcing our new brand and logo as purely Triscari, explaining what we do with our tag line, "Video. Web. Marketing." 2014 is not only a continuation of our ongoing marketing services but a new beginning. We're offering new services to help businesses and organizations stay up to date on the latest marketing trends.

Two new services we now provide are Search Engine Optimization (SEO) and Social Media Marketing. Internet Marketing has become a necessary marketing tactic. You no longer can simply make a website and leave it at that. The Internet is flooded with business and personal websites. It's vital your site is easily found and at, or near, the top of the search engine listings. Not only is it important for your website to be found, but it's equally important to have a solid Social Media presence. According to HubSpot, 80% of Internet users prefer Facebook for connecting with brands. Customers or members are no longer just listening to your message, they are talking back. If you don't have a Social Media presence, you will lose potential business. It's pure and simple.

With the New Year, new logo, and new services, we are starting fresh with a new look altogether, including our e-newsletter. We've designed a more modern look to tie in with our website. If you ever have any suggestions of what you would like to read or learn about from these letters, please let us know! We'd love to provide you with what information we can. If you currently are not signed up for our newsletters and would like to be, click here to register.

As we begin the year 2014, we are looking forward to advancing what we can offer to you and your business or organization. If you have any further questions about how Triscari has evolved into the company we are today, click here.

Thanks for reading. From everyone at Triscari, we wish you all the success in the year 2014!

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