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Benefits of Pay-Per-Click Advertising

by Jill Bray, Multimedia Strategist / 10-01-2014

Many businesses and organizations find it difficult to see the benefits of Pay-Per-Click (PPC) advertising. However, this minor investment can mean major benefits for your company. Let's take a look at why PPC might be the next positive step in your online marketing efforts.

Little Initial Investment

Search engines do not charge you for setting up an account or online strategic plan. You are only charged when your ad is clicked. It's comparable to joining a gym and only paying per pound you lose. Why not try?

Easy Budgeting

Everyone has their own goals and their own limitations. You can decide how aggressive you want to be with your online advertising. Start with a minimal budget and determine how aggressive your next campaign will be based on previous campaign results. Plus, you can set a cap to ensure you don't exceed your budget.

Size Doesn't Matter

Online advertising evens the playing field between large corporations and small businesses. Because of the nature of PPC ads, it differs from SEO rankings. You'll get top placement right away, unlike organic SEO methods, which do not promise top ranking because of the competition.

Real-Time "Trackability"

PPCs campaigns can be changed during the duration of the ad. Reports are given to show what keywords are successful and which ones are failures (duds) in the current online conversation. You can make sure your campaign stays as effective and efficient as possible.

National and Local Exposure

Before PPC advertising, it wasn't easy to get your name past state borders without a large budget. With PPC, you are no longer limited by the constraints of distance. You can reach your targeted audience who are near and far.

Honest and Respected Marketing

Whether you are a new business or one that has been around for the ages, online marketing and PPC are imperative to become successful and build your brand. SEO efforts are important for online marketing, however adding a PPC strategy can make the difference between making ends meet, and exceeding your business goal expectations.