You have a website! That’s great. Most companies nowadays need some form of website to stay in business. Whether users can go online and purchase items or services directly from an E-Commerce solution or the site is merely a source of information, an online presence is mandatory to not only stay in business but also grow successfully.
However, websites can become stagnant and stale, making them almost useless. So how can you know if it’s time for a new website or updated content? Below are some check points for you to decide if the time is right for a website makeover!
If not, it may be time for a redesign. Many websites have a Mobile Version of their site, but this can be costly and users may not have access to the entire site. The most cost-effective way of having a mobile friendly site is to make it responsive. A responsive site will adjust its content to make it easy to read and review on phones, tablets, and other mobile devices. To see an example of a Triscari built responsive site, click here. If you’re viewing it on a computer, play with the size of your browser to watch the site adjust for smaller screens.
Not only will having a responsive site allow more users to view your site from their mobile devices, but it will impact your SEO. Google recently changed their ranking algorithm in April where mobile friendly sites will be rewarded and sites that are not will be penalized.
Google rewards fresh quality content and will boost your site’s SEO rankings. But if the content is poorly written, not useful to the user, or outdated your rankings could drop.
Content Management Systems (CMS) are becoming standard for many companies. A CMS allows the company to add, update, change content, images, and add / delete pages themselves without having to pay an hourly fee every time they need the site updated. Having a CMS will allow you to always have updated and fresh content as mentioned in point 2. However, many CMSs out there can be difficult or confusing to use. We at Triscari have a custom-built CMS that is as easy to use has Microsoft Word. Want more information about our CMS? Email us at firstname.lastname@example.org!
Look up your site on Chrome, Bing, Yahoo, Safari (for Mac users), and Internet Explorer (for PC users) and make sure your site is functioning as it should across all the browsers. Even if there is only one browser that doesn’t function properly, you are missing a large demographic that could be future customers or clients.
Check out your competition. Design and functionality play a key role for online users. Visually pleasing designs entice users to move forward with a purchase or contacting your company. If they are not impressed with your website, they could make a quick judgment about your company and move on to another. If your site is not efficient, users can become frustrated and leave your site. Users should be able to find the information they need within 3 clicks. If not, they will leave to find an easier site to use.
Large graphics and certain design layouts may not work well with the server on which you are currently hosting your website. If a site takes longer than 3-5 seconds to load, users will quickly move on to look for another faster loading site.
What does your traffic look like? If you have little to no traffic coming into your site, it’s a good indication that it’s time for a new website. The purpose of a website is for user traffic. If there is no one coming to your site, it's useless.
After reviewing these points, make the assessment if you think it’s time for a new website. If you’re not sure or if you aren’t positive how to move forward with either creating a new site or updating your current one, contact us! We’d love to give you a free consultation of your website. You can also go to our Free Website Analysis for a digital review of your current website. We hope this helps you to move forward with your online marketing efforts! Good luck!