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Benefits of Mobile Apps

by Jill Bray, Multimedia Strategist / 11-04-2015

To begin, if you believe Mobile Apps are solely for big name brands such as Target or PNC Bank, you couldn’t be further from the truth. The momentum of Mobile Apps for small to mid-sized businesses is growing rapidly. This comes from the understanding that an effective mobile strategy stems from more than a mobile-friendly website.

If you really pay close attention to the small businesses around you, whether it’s a beauty salon or restaurant, you’ll notice how other businesses are gaining your attention by offering their consumers a Mobile App for their convenience.

However, let’s get specific. What are the true benefits of having a Mobile App for your business?

1. You’re business name will be more visible. Statistics have shown that the average American spends more than two hours a day on their mobile device! We live in a technology world here folks and Mobile Apps are the key for consumers to engage with the cyber world on the go. Even if they are looking for a different application within the same category, your brand is visible. And whether they know it or not, they have been impacted by your image.

2. Create a resource that is a convenient to your consumer yet brands your name. Apps can serve a multitude of functions such as giving basic information, booking events, messaging, submitting forms and much more. With push notifications, you can provide your message directly to the consumers phone about your new service or product. This then brings value to the service or product that you’re providing.

3 . Build brand and recognition. A Mobile App can raise awareness of your brand. A Mobile App is like a blank billboard sign. You can make it however you want it. However, keep in mind that you want it to represent your brand in the best way possible and have a design and functionality that your consumers will love.

4. Enhance your customer engagement. No matter what your business provides, your customers need ways to contact you. Having a customer service feature within your app can really make a difference in the way you communicate with your customers. In today’s world, people prefer to communicate you without having to speak. If they can book a table with a couple of clicks, or text your customer service rep rather than making a phone call, they will. Providing an easy-to-use feature that allows easy communication may help you gain more customers who are willing to reach out to your business.

5. Establish your customer loyalty. Creating a Mobile App will help build your current and potential customer loyalty. Everyday we are bombarded by marketing advertisements, which lead to a form of numbness of marketing campaigns. A Mobile App allows for a true connection with your customers. Is gives them a resource where all other distractions are quieted and they can be dedicated to your product or service.

Mobile Apps are not the sole key to keep any business up a running. However, it can be a crucial additional element that not only allows your business to stay alive, but will help you excel in your market.

Where or how can you create a Mobile App for your business? Contact us! We’d love to meet with you to discuss how a Mobile App can help your business!