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Build Your Brand Awareness

by Jill Bray, Multimedia Strategist / 07-22-2016

Build Your Brand Awareness

Your Brand is your company’s visual identity.

Brand awareness is by definition, “the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.”

It’s not a tangible statistic that’s easily calculated, but never discredit its effect on your bottom line.

A strong brand awareness strategy needs a multi-faceted approach to improve the relationship you have with past, present, and future customers.

Your identity, audience, and communication style plays into your Brand’s popularity.

Step 1: Connect Your Brand Identity with Your
Company’s Identity

Making your Brand visually and audibly recognizable to your audience means being true to your company’s specific beliefs, processes, and products.

Communicating your Brand identity then takes shape in three significant ways:

First, tell them WHY you do what you do.
Second, tell them HOW you solve problems for them.
Third, tell them WHAT you do.

Thought Leader, Simon Sinek describes these three tenants as, The Golden Circle in his book, “Start with Why: How Great Leaders Inspire Everyone to Take Action.”

Because your most resonant customers will readily, “believe what you believe,” you create YOUR identity based on who you are first—instead of trying desperately to “fit into” mass appeal in order to be sought after as a brand.

Sure, many other companies might do what you do—but you call the shots on who you are in the open market. No one else can be you.

Your unique brand calls out what you believe in, so wouldn’t you rather do business with someone who already understands you and what you have to offer?

Step 2:  Understand How Clearly Your Message is
Being Heard

Once you have a following for your Brand, examine the behaviors of those who have visited your company’s website, read announcements, or shown any intent to purchase.

What you learn from the behavior of these consumers is:

What made them move forward with a purchase?
Did they hesitate to make a purchase?
Did they disengage from making a purchase or abandon a page altogether?

With this information, you can better-understand which client profile more closely resonates with your company’s services and whether or not any clarity needs to be built into your messaging.

Step 3: Prioritize Customer Engagement through
Social Media

According to Social Media Examiner, 92% of marketers agree that a social media campaign is crucial to a strong marketing strategy.

However, only 72% of those marketers actually use social media.

Social media allows marketers to take a proactive approach to gain more customer engagement with your brand and create a relationship with your business.

• Develop a better brand experience for customers by creating conversations
• Make potential customers loyal to your brand through engagement
• Transform leads into profitable sales.

Your brand fills a need. You believe in what it can do, and you must help your past, present, and future customers mentally connect your brand with how you can serve them.

If you would like a free consultation on how to build your company’s unique brand awareness, contact us! We believe that anything with your name on it is important, so when your message matters, try TRISCARI Video/Web/Marketing.

 

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