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Impact of Social Media

by Candace Livingston / 01-19-2017

While we continue to adapt to new trends in social media, it is best to prepare for the changes that come with them. This type of media has made a huge impact on us as individuals and as organizations, and will continue to grow as we use it.

As individuals, we utilize social media platforms like Facebook, Twitter, and Instagram to stay connected and share photos with family and friends. Organizations utilize social media as a way to interact with individuals whom they see as customers, fans, or even potential employees.

According to Brandwatch, social media users have risen by 176 million in the last year. And although only 38 percent of organizations use 20 percent or more of their marketing budget towards social media, this number rose by 13 percent in 2015 and continues to rise to this day.  

Since social media has become a main source of communication, some see it as a form of job searching. Take LinkedIn for example. With millions of members and organizations, it has become the world’s largest professional network to seek career opportunities by connecting you with colleagues, employers and businesses.

Organizations use Facebook, Twitter, Instagram and other platforms as a form of marketing to the right demographic and interacting in a less formal manner to promote on a more personal level. This does not mean that the interactions the users will apply will be positive when speaking less professionally. Therefore, it’s important to find the right balance between professionalism and “off-the-cuff.” However, casual social media platforms are a great way for organizations to engage with younger generations. Teens from ages 13 to 17 make up 51 percent of social media usage (source: Growing Wireless). This allows both ends to not only grow together, but also adapt to the newest media trends together.

Social media has proven to have great potential to impact society. If we continue to engage with each other through social media platforms, we will be prepared for the future growth of media.

Do you need to make an impact with your business or organization? Contact us for a free consultation  and discover how we can help!