Six Myths of Marketing

03-17-2017 by Candace Livingston

We have all heard or read something believed to be true until someone says the popular phrase, “that’s just a myth”. We don’t realize that certain actions could have been taken to help change what was holding us back, especially when it comes to your company’s growth. There are always ways to enhance your company’s marketing techniques. 

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Benefits of Demonstration Videos

02-13-2017 by Candace Livingston

As technology continues to evolve, verbal communication is becoming less inviting. From classrooms, lectures and videos, everyone has different ways of learning; however, 65 percent of people are visual learners1. More specifically, demonstration videos have been growing, not only in classrooms, but also in the business and marketing field. Since demonstration videos are becoming more popular, here are a few benefits of them.

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Impact of Social Media

01-19-2017 by Candace Livingston

While we continue to adapt to new trends in social media, it is best to prepare for the changes that come with them. This type of media has made a huge impact on us as individuals and as organizations, and will continue to grow as we use it.

As individuals, we utilize social media platforms like Facebook, Twitter, and Instagram to stay connected and share photos with family and friends. Organizations utilize social media as a way to interact with individuals whom they see as customers, fans, or even potential employees. 

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Build Your Brand Awareness

07-22-2016 by Jill Bray, Multimedia Strategist

Your Brand is your company’s visual identity.

Brand awareness is by definition, “the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.”

It’s not a tangible statistic that’s easily calculated, but never discredit its effect on your bottom line [...]

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A Picture is Worth a Thousand Words

04-06-2016 by Jill Bray, Multimedia Strategist

“A Picture is worth a thousand words.” It’s a phrase we’ve all heard. But how true is it? The fact is professional photography can do much more for your business or organization than you may realize. Let’s talk about five ways professional photography can benefit your brand [...]

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Where Are Your Customers?

03-03-2016 by Jill Bray, Multimedia Strategist

Before you can begin investing time and money into any kind of marketing campaign, it’s important to know WHO your customers are. What are your demographics of your ideal client? Are they in the top one percent of your best market? Are they male or female? What’s your target age? All of these questions are vital to have a successful marketing plan [...]

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Building Trust in Business

01-06-2016 by Sebastian G.Z. Triscari, CEO and President

The definition of trust and the definition of good business are synonymous: “A firm belief in the relationship, truth, ability or strength of someone or something.”

The second part of the definition explains the reason for speed: “Acceptance of the truth of the statement without evidence or investigation.” [...]

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Four Ways to Measure Social Media Success

12-02-2015 by Jill Bray, Multimedia Strategist

Most companies know that Social Media is a critical addition to their marketing campaign these days. Do you know how to measure the success of your Social Campaign? Below are four easy ways to quantify what you're doing right and ways that you can improve your Social Media campaign to build revenue and results for your company [...]

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Benefits of Mobile Apps

11-04-2015 by Jill Bray, Multimedia Strategist

To begin, if you believe Mobile Apps are solely for big name brands such as Target or PNC Bank, you couldn’t be further from the truth. The momentum of Mobile Apps for small to mid-sized businesses is growing rapidly. This comes from the understanding that an effective mobile strategy stems from more than a mobile-friendly website [...]

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Take Control of Your Camera

10-07-2015 by Ryan Randolph, Production Manager

Learn how you can take control of your camera, turn it to manual, and capture images you didn't know were possible! [...]

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How to Maximize Recurring Revenue with Existing Customers

09-02-2015 by Jill Bray, Multimedia Strategist

Did you know that 80% of future revenue comes from 20% of existing customers? That makes it critical to have recurring businesses to continue to grow your business. But the question is how do you keep a positive relationship with your current customer base to develop that repeated business?

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Marketing Renovations

08-05-2015 by April Lebo, Director of Sales & Marketing at Trisonics

Before I get into our marketing efforts, I feel like I almost have to give some background on our company at Trisonics because we are such a unique company in a unique market. This distinctive market that we are in has required us to develop tailored marketing strategies to better reach our customers [...]


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7 Signs Your Need a New Website

07-01-2015 by Jill Bray, Multimedia Strategist

You have a website! That’s great. Most companies nowadays need some form of website to stay in business. Whether users can go online and purchase items or services directly from an E-Commerce solution or the site is merely a source of information, an online presence is mandatory to not only stay in business but also grow successfully [...]

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Converting Your Facebook Personal Page to a Business Page

06-03-2015 by Jill Bray, Multimedia Strategist

After hearing all the buzz about the importance of Social Media Marketing, you may have jumped on the band wagon quickly and connected to your target audience with your personal Facebook Profile. But since Facebook began to offer business pages a few years ago, your are losing out on many opportunities a business page can offer you versus a personal profile. Some of these opportunities include Facebook advertising, higher public insights, higher follower rates, and building trust in your brand [...]

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Importance of Mobile Friendly Websites

05-06-2015 by Travis Snyder, Lead Web Developer

If you have a website, April 21st 2015 was an important date. On that day Google pushed out an update to their search engine algorithms that will may now impact your search ranking depending on whether or not your site is responsive/mobile friendly or has a mobile sub site.

What is a mobile sub site? A mobile sub site is a separate site that users with mobile phones or tablets are directed to where regular desktop users would stay directed to your main website [...]

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Six Reasons Why Google+ is Important for Your Business

04-01-2015 by Jill Bray, Multimedia Strategist

Is your business on Google+? If no, then you need to learn how Google+ would benefit your online marketing efforts. There are more than 500 million Google+ users with an estimated 235 million being active [...]

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Print is Not Dead!

03-04-2015 by Angela Randolph, Client Relations Manager

With everything going digital, it's getting easier to stand out. Companies are relying more and more on digital messages. However, the result is also that there is less clutter in your mailbox competing for your business. So why not use this opportunity to your advantage?

Print can be used in more ways than you may think [...]

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Benefits of E-Books

02-04-2015 by David Bullock, Multimedia Designer

Print may be going out of style, but written content will always be needed and desired. The only change nowadays is that more people prefer their reading material to be available on different devices such as computers, tablets and mobile phones [...]

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Ten Resolutions for Leaders & Managers

01-07-2015 by Russ Schell, Media Solutions Advisor

It's a new year! And a great time to review your marketing strategies for 2015. We thought we would share what we believe to be the top 10 Marketing Resolutions for 2015. We hope it will help your business get that extra boost for this year! Good luck and welcome to 2015! [...]

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Power of a 30 Second Video

12-03-2014 by Sebastian G.Z. Triscari, CEO and President

A video is the most powerful way to communicate on the internet today! Having personally produced thousands of commercials, I've witnessed their power. Buying a car? A mattress? A beer? A smartphone? You've seen it on video. We are visual input creatures [...]

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Benefits of Pay-Per-Click Advertising

10-01-2014 by Jill Bray, Multimedia Strategist

Many businesses and organizations find it difficult to see the benefits of Pay-Per-Click (PPC) advertising. However, this minor investment can mean major benefits for your company. Let's take a look at why PPC might be the next positive step in your online marketing efforts [...]

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How to Establish a Marketing Budget

09-03-2014 by Russ Schell, Media Solutions Advisor

Whether you’re a startup or an established business there’s a question you probably ask yourself at least once a year. “How much should I spend on marketing?” Everyone you talk to would probably answer that question differently, ranging from “Nothing!” to “As much as you can afford.” [...]

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The Case for Case Studies

08-06-2014 by Jill Bray, Multimedia Strategist

You are a strong company or organization. Or at least you have the potential to be with the products or services you provide, but do your customers or clients truly understand how you can be their problem solving solution? Case Studies are powerful and cost effective advertisements to establish your credibility and build confidence in your target market [...]

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The Sky is Not the Limit

07-02-2014 by Jill Bray, Multimedia Strategist

Ever have the desire to fly? Well we can't exactly help you to defy gravity, but we can create the exhilarating feeling to soar up to half a mile above the ground! All with Triscari's newest aerial capabilities.

The QuadCopter carries a high definition camera and a 4GB micro SD card to hold hours of quality video content and numerous high-resolution photos [...]

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Online Sales

06-04-2014 by Jill Bray, Multimedia Strategist

You've probably heard about the growing successes of E-Commerce and online sales. Well that trend is not about to slow anytime soon. In fact, according to a sales forecast from Forrester Research Inc., online retails sales are predicted to grow 57% by 2018, growing from $263 billion to $414 billion. Forecasts of these rising sales continue to be pushed higher and higher as online retail sales become more and more popular [...]


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Google Analytics

05-07-2014 by Angela Randolph, Client Relations Manager

What good is having Google Analytics if you’re not looking at them? Now more than ever we are able to see exactly who, what, where and how people are coming to our website. Marketing online is easier than ever before. Each dollar you put into your marketing efforts gets placed right in front of your target market, unlike broadcast television, newspapers and other antiquated media release avenues [...]

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HR Videos? Yes!

04-02-2014 by Jacqlyn Triscari, Senior VP & COO

Are you looking for a way to introduce your business to potential or new employees? HR videos such as a job preview video or a recruiting video, can be one of the best ways to communicate your message. This will help to filter out unsuited employees and narrow down potential workers who will help your business grow and succeed. However, not all HR videos are the same [...]

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Triscari Motion Graphics Reel

03-05-2014 by Justin Scott, Art Director

How can motion graphics help your business? Well for starters, what are motion graphics exactly? Loosely coined as "animation" or "effects", motion graphics are essentially utilizing computer software to effectively marry multimedia elements such as video footage, info graphics, photography, typography, 3D, sound fx and narration to help explain a memorable message with a WOW factor [...]

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When to

02-05-2014 by Ryan Randolph, Production Manager

Is it just us or does everyone and their mom know “a guy with a camera”. With technology continually advancing, and consumer level equipment getting better and better, the gap between professional and hobbyist seems to be narrowing every day. It used to be easy making the decision on whether to have uncle Jim video your wedding or get a pro to do it. Or if you should have your 18-year-old niece, “the budding photographer”, take your family photos or get them from the pro’s. The decision was simple because it came down to some very basic things, cost and quality [...]

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Brand Evolving

01-08-2014 by Jill Bray, Multimedia Strategist

We live in an ever-changing world. Everyone's needs and wants change on a daily basis. It's a known fact. But what is your business or organization doing about it? Are you providing your customers or members with what they have evolved into needing and wanting? If not, you'll be fighting an uphill battle that will waste your time and money. That is why here at Triscari, we are evolving to meet our client's needs. Our services continue to multiply and develop to help you better succeed in this on-going struggle in the current economy [...]

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Business E-Commerce

12-04-2013 by Travis Snyder, Lead Web Developer

Last year over the four day Thanksgiving holiday including Black Friday and the weekend, approximately 139.4 million consumers made purchases online. Some enjoy the thrill of the hunt out in the crowds. Others (like myself and the millions of others previously mentioned) enjoy making those purchases from the comfort of their own home and avoiding all the commotion. But what does it take to have a successful online e-store and grab some of those millions of online customers? [...]

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10 SEO Mistakes

11-06-2013 by Travis Snyder, Lead Web Developer

Contrary to what most SEO engineers would tell you, SEO is not an exact science. Content analysis, brand power, and semantic website structure are three columns on which SEO stands. Perhaps it is fair to say, there isn't a right or wrong way to optimize a website; but many right or wrong ways to optimize a website. For those looking for a "rule of thumb", here are the top 10 optimizing mistakes we consider to be the leaders on the hall of shame [...]

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Not Feeling Social?

10-02-2013 by Jill Bray, Multimedia Strategist

Wether you admit it or not, we all have our "I want to talk to the world" days and the "get out of my face - I want to be alone" days. We're human. It's natural. In fact, if you don't have at least one of those latter days, there just might be something wrong. I'm glad you're in a good mood 24/7 but it might not be healthy [...]

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Power Behind Video

09-04-2013 by Jill Bray, Multimedia Strategist

Let's face it, your potential customers can only read so much about what your company's products and services are. More than anything, they want to see it! You need to show it to them in a way you may not have imagined before, while distancing yourself from your competition [...]


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